Kevin Perlas — Design Strategist

Hi, I'm Kevin

I'm a design strategist with more than 20 years of experience helping organizations like ServiceNow, Nike, Cisco, and Fortune 500 clients navigate enterprise transformation. I use research, service design, and collaborative strategy to uncover meaningful opportunities, align stakeholders, and design solutions that scale. My background across employee experience, AI-enabled delivery, consulting, and enterprise leadership helps bridge disciplines and move ideas into action.

I've Sat on Every Side of the Table

I bring the rare combination of consultant, practitioner, operator, and buyer-side experience. I know how transformation is sold, why it is bought, and what it takes to make it work inside the enterprise.

01

AI PRACTITIONER

ServiceNow · 2025–2026

Built the actual AI skill chain, ran a live client engagement solo to test and prove it, then taught the system to peers. I've deployed AI for real business results.

02

CUSTOMER Consultant

ServiceNow Solution Consulting

Advised C-suite, ran co-innovation sprints, and earned trust. Started with customer problems, co-innovated with empathy, and delivered compelling solutions that secured client commitment.

03

HR/EX PRACTITIONER

Nike · ServiceNow Global People

Built programs for 100,000+ employees. Led through enterprise transformation, aligned diverse stakeholders, and built programs that scaled across a global workforce.

04

SERVICE AND UX DESIGNER

ServiceNow • Nike • Cisco • Pinpoint Logic

Built a foundation in UX before expanding into service design and enterprise strategy. Led design teams, simplified products used by millions, and contributed to a Nielsen Norman Group award-winning intranet.

Case Studies

How I think, what I built, and what changed.

Design Sprints

How I compressed a typical 12-week discovery sprint 6 weeks and piloted successfully with Visa's Fraud Operations team while maintaining quality and solution fidelity.

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AI Skills for Design Discovery

How I built 8 AI skills that cut manual synthesis time 80% and got adopted by 5 of 6 peer strategists within a month, uplifting the throughput of the entire team.

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Service Design for Performance Management

How I co-innovated with 100+ leaders and employees over 2 years to redesign performance management end-to-end for 30,000+ employees at ServiceNow.

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Building Insights Capability

How I built a qualitative employee insights program twice from scratch: Nike's Experience Insiders (700+ volunteers, 25 countries) and ServiceNow's EX Insiders, cutting time-to-insight by 75%.

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Global People Persona Program

How I turned a vague ask for "personas" into a full research program with governance embedded so using a persona became an integral part of shipping a product.

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